essence
Reducing things to their fundamental purpose. Celebrating innovation while removing the unnecessary to sharpen their perceived quality. Driving simplicity through honesty, purity and function
DESIGN THAT REFLECTS THE TRUE ESSENCE
INAX has a defined set of Brand Design Values, which are shared by all designers to study thoroughly and further develop the INAX Design.
INAX DESIGN: REIMAGINING THE BATHROOM EXPERIENCE
The beauty of a shape renders value in enriching the feelings of those who see it. INAX further enhances the value of design, combining it with innovation to reimagine the bathroom experience. As if they were equipment that changes one’s feelings, toilets, bathtubs, wash basins, faucets, tiles, and bathroom spaces all bring about a deeper level of relaxation and the vitality to feel positive. INAX Design continues to visualize new value, to help you be the best you can be.
sophistication
The celebration of quality and craftsmanship, attention to detail, fit, feel and finish. Every element is intelligently organized with a respect for tradition and etiquette.
thoughtfulness
Created through a deep understanding of user needs, both articulated and unarticulated. Easy to use, intuitive and considered, resonating the care and dedication with which they were designed and made.
DESIGNING THE OVERALL BATHROOM SPACE TO FIT AESTHETICALLY IN THE ARCHITECTURE
No single product can help people feel relaxed and energized by itself. At INAX, we cultivate the coordinated elegance of the overall space.
Maximizing the horizontal and vertical lines of the tiles, INAX places products in an organized fashion, carefully designing the space to make the bathroom a sanctuary of comfort.Positioning the thoughtfully designed products developed with a deep understanding of users’ desires, INAX Design effectively connects people with the surrounding architecture.
EMBRACING NATURE IN EVERYDAY LIFE
Living in a land of four seasons, with picturesque mountains and abundant water and woodland, the Japanese have long embraced nature as an integral part of their way of life. Celebrating the seasonal changes and appreciating the blessing of water, being connected with nature in everyday life helps one feel relaxed, refreshed, and whole.
NATURE AND ARCHITECTURE
Japanese architecture has traditionally united the outside with the inside, creating a sense of harmony between nature and architecture. Incorporating the view of the garden or the surrounding landscape into the overall aesthetics creates beautiful spaces where one can feel a deeper connection with nature.
CELEBRATING THE SEASONS
Cherry blossoms in spring. Fresh green leaves in early summer. Harvest moon and colorful foliage in autumn. Snow-covered landscape in winter. Appreciating the four seasons is ingrained in Japanese culture. By cherishing the change of seasons, one can connect with nature’s energies and feel renewed and alive.
THE POWER OF WATER
Since ancient times, water has been used in Japan to refresh the mind. When attending a tea ceremony, guests wash their hands and rinse their mouths using the stone basin in the garden before entering the teahouse to clear their minds of worldly thoughts and prepare themselves for the ceremony.
TRANSFORMING THE BATHROOM EXPERIENCE WITH JAPANESE SPATIAL AESTHETICS
How would a design that embraces nature transform the bathroom experience?
A sense of being surrounded by nature in the open air, generated by the view of the outside greenery. The feeling of peace and tranquility, reinforced by the zen garden that connect the inside and outside.
Dividing the bathroom in a uniquely Japanese style inspired by the Furosaki-byobu* highlights the beauty of the products and enhances the charm of the overall space. Just like the relaxing outdoor hot springs in Japan, the bathroom that embraces nature is a place to self-reflect, recharge, and rejuvenate.
*Furosaki-byobu, low, two-leaf folding screens used at tea ceremonies, serve to divide the space and enhance the appearance of the utensils.
discover inax 2 design
inax signature elements
The signature elements illustrate the philosophies and values underlying the brand, nurtured over the years in Japan. Being INAX’s design DNA, they ensure that all INAX products have a consistent look.
squoval
A hybrid shape created from a square and an oval, which INAX has aptly named a “Squoval”. This unique hybrid geometry celebrates the friendly and human shape of the oval with the structure and architectural relevance of the square. The combination of human and architectural elements (humanitecture) help to create a form which is both conscious of the architectural space in which it will be placed and demonstrates a sensitivity toward human interaction. connecting people and architecture.
tension
Inspired by the surface tension of water, this element gently reflects light and invites interaction. This detail adds a controlled, yet dynamic element to an otherwise flat surface. Like the edge of a samurai’s sword, it is precise, elegant and beautiful. The form has an embedded function and acts as a guard to water; its symmetrical incline gently repels liquid.
volcano
Flowing from one surface to the next, the volcano is a controlled organic transition, inviting interaction and intuitively guiding the user to a point of importance. The volcano is easy to clean and maintain and is robust yet elegant.
